How does affiliate marketing work step by step.

  How does affiliate marketing work?

Now that you’ve got an idea of the basics, let’s take a closer look at how affiliate marketing works. Here’s a quick look at what we’re going to cover in this section: 

    • Affiliate marketing models: Most programs pay commissions for each transaction but there are other models you may come across. 
    • Tracking: How merchants know you are responsible for the sale and the limitations of tracking. 
    • Getting paid: When is your commission money going to hit your bank account?
    • Your expenses: You have to spend money to make money in this game – so what expenses should you expect? 
    •  Step-by-step process: A quick overview of the entire process for affiliate marketers.

Affiliate marketing payment models 

In most cases, affiliates earn a commission when one of their visitors clicks through to a merchant’s website and purchases one of their products. However, there are other affiliate marketing models you might come across:

  • Pay-Per-Sale (PPS): The affiliate gets paid for every sale they generate. This is the most common model as it places all responsibility and risk on the affiliate
  • Pay-Per-Lead (PPL): The affiliate gets paid for every lead generated: online form submissions, trial creations, free demo signups, or any pre-purchase.
  • Pay-Per-Click (PPC): The affiliate gets paid for all clicks/traffic generated, regardless of whether visitors turn into leads or customers. This model is quite rare, though, as all the risk lies with the merchant.

How to become an affiliate marketer

To become a successful affiliate marketer, you’re going to need the following: 

  • A collection of products to review, recommend or mention within your regular content. 
  • Platforms where you can recommend these products (your blog, YouTube, email, etc.). 
  • A large enough audience to generate serious affiliate income. 
  • An affiliate marketing strategy to maximize reach and profit.

Choose the products you want to promote


Now it’s time to choose the products you’re going to promote in your affiliate marketing strategy. 


With so much choice out there it can be difficult to narrow down your options but, once again, you have to take a strategic approach to choose the right products. 


Promote the products you already know and love 

Generally speaking, you should only consider promoting products you already know and have enthusiasm for. 


Don’t try and recommend web design software to professional designers if you’ve never designed a site yourself. 


You’ll never be able to talk about the product in enough detail to make valid recommendations. 


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